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Why the way most facilities manage dock assignments is quietly draining margin - and what the shift to continuous optimization looks like.

Truckload spot rates are running more than 25% above last year. Federal CDL rules implemented in March 2026 removed roughly 200,000 drivers from the active commercial pool, approximately 5% of all commercial drivers in the United States. The American Trucking Associations projects the driver shortage will grow from approximately 60,000 positions today to 160,000 by 2028. Carriers are exiting. Fleets are shrinking. And the drivers who remain are making choices about where they

You can't fix what you can't see. It's a truism so obvious it barely warrants saying - except that nearly half of distribution and manufacturing facilities in the U.S. are doing exactly that when it comes to one of their highest-impact operational costs.

Before we dive in - yes, this is our first official blog post. And if Manifest made anything clear, it’s that there’s no better moment to start the conversation. Last week wasn’t just another trade show for us. It felt like a turning point. The conversations were sharper. The expectations were higher. And the urgency around AI, visibility, and operational automation was impossible to ignore. If this is the beginning of our voice in this space, it’s starting at exactly the rig